Has Acquired The Advantage Software Company acquired The Advantage Software Company, LLC on January 15th, 2021. The acquisition creates a groundbreaking combination of best-in-class features and services available to the advertising industry with improved workflow across all media types, including planning and buying, tracking, accounting and reconciliation. The combined company will serve over 1,000 advertising agencies and media buying organizations with nearly 400 employees. 

The integration of the companies’ solutions will alleviate many pain points and increase efficiency and profitability for our clients by:
      • Centralizing project management, creative proofing, and resource management processes
      • Consolidating and simplifying the media planning, buying and reconciliation processes while ensuring accuracy and auditability
      • Automating media buying across both digital and traditional media types
      • Streamlining all key operational processes with robust accounting features designed specifically for agencies and media buying organizations
      • Providing critical management information, media delivery and performance, multi-channel visibility, and other operating metrics in real-time
      • Eliminating multiple data entry points, siloed data, and costly errors

To learn more about what this acquisition can do for your agency or media buying organization, please email 

For more information about's platform and capabilities, please click the link.

Advantage clients can now access the full programmatic offerings of, including mobile, video, display, OTT/CTV, native and social.